Our Story In 2010, co-founders Daniele Uzes and Lishanna Emmert, had a vision of collaboration and professionalism. They sought out to gather a team of professionals to offer the highest standard in patient care, compassion, and commitment. Eight years later, People's has a reputation for helping patients succeed in reaching personal goals of being mobile, pain-free, vital, and resilient. We are happy to call the Santa Cruz community our home, and hope to continue to serve well into the future. And, we are honored to be a part of your medical team. Our Mission- To educate and empower our patients to live in optimal wellness. Our approach is comprehensive and compliments any existing health care program.